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Curriculum
- 5 Sections
- 25 Lessons
- 5 Days
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- Introduction to International Marketing5
- 1.1Understanding the scope of international marketing in today’s globalized world.
- 1.2The growing importance of cross-border business strategies.
- 1.3Key challenges and opportunities when expanding into global markets.
- 1.4The evolving global marketing landscape.
- 1.5The role of technology and digital tools in global marketing.
- Analyzing Global Markets and Consumer Behaviour5
- 2.1Analyzing market trends, consumer behaviors, and economic factors that influence international business.
- 2.2Tools and methods for conducting market research in global settings.
- 2.3Identifying growth markets and emerging trends across regions.
- 2.4Understanding cultural, economic, and social differences in global consumer behaviour.
- 2.5Tools for global market research (e.g., Nielsen, Statista, GlobalWebIndex).
- Navigating Cultural Nuances in Marketing5
- 3.1The importance of cultural sensitivity in international marketing.
- 3.2How to adapt marketing messages, visuals, and campaigns to different cultural norms.
- 3.3Understanding cultural dimensions (Hofstede’s Cultural Dimensions Theory).
- 3.4Language localization and its impact on brand messaging.
- 3.5Case studies of cultural missteps and successes in international marketing.
- Localizing Marketing Strategies for International Audiences5
- 4.1Localizing content, products, and services to cater to the specific preferences and needs of diverse markets.
- 4.2Balancing global brand consistency with local relevance.
- 4.3How to localize your product offerings, websites, and advertising.
- 4.4The role of social media and digital channels in global marketing.
- 4.5Strategies for pricing, promotions, and distribution in different regions.
- Digital Marketing Strategies for Global Reach5
- 5.1Leveraging digital marketing channels and tools to scale global campaigns.
- 5.2The role of social media, SEO, content marketing, and influencer marketing in international growth.
- 5.3Multi-channel strategies: Social media, SEO, paid search, and email marketing.
- 5.4The power of influencers and brand ambassadors in different cultures.
- 5.5Using data analytics and AI tools to optimize international campaigns.
Case studies of cultural missteps and successes in international marketing.
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